Managing Your Dashboard

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Creating Dashboard Panels

WHOKNEWa_sml.png WHO KNEW?
Did you know that you can create your own personal Dashboard? With Spectra you can create a studio Dashboard that everyone has access to, as well as personal Dashboards for every user of the software. Simply select the desired Dashboard from the Dashboard Options menu. Note: Security permissions can be created that control how much access each user has to the Dashboard.

 

 

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Dashboard Toolbar

Adding Performance Panels

  1. To add a new performance panel to your Dashboard, click Create New Performance Panel from your Dashboard toolbar.  

  2. You will be presented with the Performance Panel Properties window.

  3. Select your panel Type, Data Type, and Date Range (if applicable). See the Performance Panels section below for more detailed information about the options on this page.

  4. When finished, click OK and the performance panel will be added to your Dashboard.

Once the panel has been added, click the down arrow in the upper-right corner of the panel (called the Options menu) to change some of the performance panel settings on-the-fly. Note: Any “on-the-fly” changes you make this way will NOT be saved. To permanently change the way the panel is displayed, open the Performance Panel Properties window and make the necessary changes there.

Adding Dashboard Report Panels

  1. To add a new report panel to your Dashboard, click Create New Report from your Dashboard toolbar.

  2. You will be presented with the Dashboard Report Properties window.

  3. Select your data type, chart types, data comparisons, data groups, date ranges, and other application information. More details regarding these options are provided in the Report Panels section below.

  4. Then click Add to Dashboard. The report panel will then be added to your Dashboard.

Once the panel has been added, click the down arrow in the upper-right corner of the panel (called the Options menu) to change some of the report panel settings on-the-fly. Note: Any “on-the-fly” changes you make this way will NOT be saved. To permanently change the way the panel is displayed, open the Saved Report Properties window and make the necessary changes there.

 

See the Running Dashboard Reports section below for additional information related to printing and exporting your Dashboard reports.

 

Arranging your Dashboard

The Spectra Dashboard has been built to be highly customizable. You have control over how your Dashboard is laid out. Here are some important items you should know.

Moving a Panel

Each panel can be relocated or moved by simply dragging and dropping the panel. The best way to do this is to grab the panel “handle” which is the three little dots on the far left edge of the panel title bar. Notice the cursor changes to four arrows when the cursor hovers over the handle. Once you grab the handle, drag the entire panel to a new position.

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Docking Panels

When moving a panel to a new location, you have the ability to “dock” the panel in many different locations.

The docking indicators make it much easier to put your active panels just where you want them.

 

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Removing Panels

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Resizing Panels

 

Viewing the Data Behind the Dashboard

The Spectra Dashboard includes a powerful feature that allows you to “drill down” and view the data behind each of your performance gauges and reporting charts. Whenever you see a gauge or a chart, simply double-click on it. A grid window will open, showing you the appropriate data that is used to build that gauge or chart. When drilling down on a chart, you can double-click in two different areas. Double-clicking on a chart element – like a column, bar, or piece of the pie – will open a grid window that displays just the data behind that single element. Double-clicking on any other portion of the chart – like the blank white space – will open the entire report window that belongs to this panel, allowing you to view all the data behind the chart. Whenever you see a data grid or table displaying Spectra record data, try double-clicking on an individual row to open up that individual record.

 

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Dashboard Drill-Down Window

 

SUCCESSa_sml.png PATHWAYS TO SUCCESS
Drilling down on your data is the best way you to understand the meaning behind your numbers. For example, if you notice that one sales person has a lower average sale than another sales person, try drilling down into the data to better understand why. Maybe one sales person is doing a better job selling packages or up-selling large prints. Use this information as a training tool. Also, let’s say there are a couple weeks that have a much higher count of new leads. Why? Did you run an email campaign the week before? Did those new leads convert to new bookings? Double-clicking on the chart to drill down into the data will allow you to answer these and many other important questions.

 

Performance Panels

A Dashboard Performance Panel provides you real-time information regarding the performance of your studio compared to your budgeted (or planned) performance for a selected date range.

 

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Dashboard Performance Panel Properties

Performance Panel Properties

Performance Panel Data Types

Data Type

Description

Based On (Date)

Appointment Turnaround Days

Average number of days between a session and the first linked appointment after the session for your selected date range (or for today). This shows how long it takes to get clients back in for their sales presentation.

Session Date

Appointments - Actual

All linked appointments for your selected date range (or for today). Excludes: Cancelled and No Show appointments.

Appointment Date

Appointments - All

All linked appointments for your selected date range (or for today). Includes: Cancelled and No Show appointments.

Appointment Date

Appointments - Booked

All new linked appointments booked in Spectra for your selected date range (or for today). Excludes: Cancelled and No Show appointments.

Appointment Booked Date

Average Sales by Initial Order

Average of all initial orders recorded for your selected date range (or for today), less any discounts, and less any items in the price list that have been checked to “Exclude From Sales Reports.” This data is very useful in determining the effectiveness of your sales process and your ability to close large, up-front orders.

Invoice Date

Average Sales by Session

Average income for a group of sessions within your selected date range (or for today). Only sessions that have been completed (meaning the session status is at the “Final” status as defined in Session Status Maintenance) are included in calculating the average. Excludes: No Show, Cancelled, and Redo sessions. (This eliminates sessions that are still open or still waiting for orders, which would skew your averages.) You can also choose the specific types of invoices that should be included. On the Studio Preferences > Reports tab, you can select the invoice types you want to include in your sales averages. The options include: Session Fee Invoices, Initial Orders, Reorders, and Credit Memos. Finally, any items that have been checked in the price list to “Exclude From Sales Reports” are also removed before calculating the averages.

Session Date

Conversions -

Bookings to Actual Sessions

Percentage of booked sessions within your selected date range (or today) that actually resulted in a session. Excludes: No Show, On Hold, and Cancelled sessions.

Session Booked Date

Conversions -

Leads to Actual Sessions

Percentage of new leads acquired within your selected date range (or today) that actually completed a session. Excludes: No Show, On Hold, and Cancelled sessions.

Client Create Date

Conversions -

Leads to Bookings

Percentage of new leads acquired within your selected date range (or today) that booked a session.

Client Create Date

Conversions -

Leads to New Clients

Percentage of new leads acquired within your selected date range (or today) that actually became clients.

Client Create Date

Invoices -

Paid in Full Percentage

Percentage of invoices that were paid in full on the same day the order was taken for your selected date range (or for today).

Invoice Date

Invoices with no PO

Total number of Initial Order or Reorder invoices for your selected date range (or for today) for which no purchase order has been created.

Invoice Date

New Clients

Total number of prospects that actually became clients within your selected date range (or today). The date you create the client’s first invoice or session record becomes the "Client Since" date, which is the basis for this data.

Client Since Date

New Leads

Total number of new client leads recorded in Spectra for your selected date range (or for today). This is based on the client "Create Date" field. New Leads is a great indicator of potential new business opportunities, as well as providing valuable information about the effectiveness of your various marketing plans.

Client Create Date

Phone Calls

Total number of phone calls completed today or within your selected date range.

Call Complete Date

Production Orders - All

All production orders for your selected date range (or for today). Exclusions: none.

Order Date

Production Orders -

Completed

All production orders for your selected date range (or for today) that are completed (meaning the production status is set to the "Final" status as defined in Production Status Maintenance).

Order Date

Production Orders -

Open by Due Date

All production orders due within your selected date range (or today) that are not at their final status.

Order Due Date

Production Orders -

Past Due by Due Date

All production orders due within your selected date range (or today) that are not at their final status AND are past due as of today.

Order Due Date

Production Orders - Re-dos

Total cost of all production orders within a selected date range and/or filter that required a reorder.

Order Date

Receipts

All payments received within your selected date range (or today). Excludes: payment types that have been flagged to “Exclude from Reports” in Payment Method Maintenance.

Payment Date

Sales - In-Studio

The same as Sales - Total but excluding invoices downloaded from InSpiredByYou.com.

Invoice Date

Sales - Total

All sales made within your selected date range (or today), less any discounts. Excludes: price list items that have been checked to “Exclude From Sales Reports.”

Invoice Date

Sales - Web

The same as Sales - Total but limited to just those invoices downloaded from InSpiredByYou.com.

Invoice Date

Sessions - Actual

Total number of sessions for your selected date range (or for today). Excludes: Cancelled and No Show sessions.

Session Date

Sessions - All

Total number of sessions for your selected date range (or for today). Includes: Cancelled, On Hold, No Show, and Redo sessions.

Session Date

Sessions - Booked

Total number of new sessions booked within your selected date range (or today). This provides a great “leading indicator” of how your business will be in the future. Excludes: Redo sessions.

Session Booked Date

Sessions - Cancelled

All sessions within your selected date range (or today) that were cancelled.

Session Date

Sessions - No Show

All sessions within your selected date range (or today) that resulted in a No Show.

Session Date

Sessions - Placed on Hold

All session within your selected date range (or today) that were place On Hold.

Session Date

Sessions - Rescheduled

All sessions within your selected date range (or today) that were rescheduled.

Session Date

Sessions - Zero Dollar Invoice

All sessions within your selected date range (or today) that have an "initial order" invoice for $0.

Session Date

Sessions - No Initial Order

All sessions within your selected date range (or today) that do not have an "initial order" invoice.

Session Date

Tasks - All

All tasks due within your selected date range (or today).

Task Due Date

Tasks - Completed

All tasks completed within your selected date range (or today).

Task Complete Date

Tasks - Created

All tasks created within your selected date range (or today).

Task Create Date

Tasks - Open by Due Date

All tasks due within your selected date range (or today) that do not have a "Complete Date."

Task Due Date

Tasks - Past Due by Due Date

All tasks due within your selected date range (or today) that do not have a "Complete Date" AND are past due as of today.

Task Due Date

Dashboard Settings

 Set how often you want this panel to automatically refresh when it is open on your Dashboard.

 

Report Panels

Think of a Dashboard Report Panel as a report, except with a lot more capabilities. The report panel is designed to be dynamic and flexible to give you the reporting information you need to run your business. To create one of these dynamic reports, click Add New Report on either the main Reports > Dashboard Reports menu or the dashboard toolbar. Set the report properties and then click View Report.

 

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Dashboard Report Properties

Saved Reports

Each report you create can either be "run" once or saved to a reports list to be used again in the future. All saved Dashboard reports will also be displayed on the main Reports > Dashboard Reports menu. Note: Any reports you want displayed on a Dashboard must also be saved to the Saved Reports list.

Select the appropriate option to create a new report or select an existing report. You can also choose to delete existing reports from the list or to make copies of existing reports so you can modify them, leaving the original report untouched.

Report Properties

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Report Data Types

Data Type

Description

Based On (Date)

Appointment Turnaround Days

Average number of days between a session within a selected date range and/or filter and the first linked appointment after the session. This shows how long it takes to get clients back in for their sales presentation.

Session Date

Appointments - Actual

All linked appointments for a selected date range and/or filter. Excludes: Cancelled and No Show appointments.

Appointment Date

Appointments - All

All linked appointments for a selected date range and/or filter. Includes: Cancelled and No Show appointments.

Appointment Date

Appointments - Booked

All new linked appointments booked in Spectra for a selected date range and/or filter. Excludes: Cancelled and No Show appointments.

Appointment Booked Date

Average Sales by Initial Order

Average of all initial orders recorded for a selected date range and/or filter, less any discounts, and less any items in the price list that have been checked to “Exclude From Sales Reports.” This data is very useful in determining the effectiveness of your sales process and your ability to close large, up-front orders.

Invoice Date

Average Sales by Session

Average income for a group of sessions within a selected date range and/or filter. Only sessions that have been completed (meaning the session status is at the “Final” status as defined in Session Status Maintenance) are included in calculating the average. Excludes: No Show, Cancelled, and Redo sessions. (This eliminates sessions that are still open or still waiting for orders, which would skew your averages.) You can also choose the specific types of invoices that should be included. On the Studio Preferences > Reports tab, you can select the invoice types you want to include in your sales averages. The options include: Session Fee Invoices, Initial Orders, Reorders, and Credit Memos. Finally, any items that have been checked in the price list to “Exclude From Sales Reports” are also removed before calculating the averages.

Session Date

Clients - All

Total number of clients in a selected filter. This data type cannot be based on a date range.

(none)

Clients with no Sessions

Total number of clients in a selected filter that do not have a session booked. This data type cannot be based on a date range.

(none)

Conversions -

Bookings to Actual Sessions

Percentage of booked sessions for a selected date range and/or filter that actually resulted in a session. Excludes: No Show, On Hold, and Cancelled sessions.

Session Booked Date

Conversions -

Leads to Actual Sessions

Percentage of new leads acquired within a selected date range and/or filter that actually completed a session. Excludes: No Show, On Hold, and Cancelled sessions.

Client Create Date

Conversions -

Leads to Bookings

Percentage of new leads acquired within a selected date range and/or filter that booked a session.

Client Create Date

Conversions -

Leads to New Clients

Percentage of new leads acquired within a selected date range and/or filter that actually became clients.

Client Create Date

Invoices -

Paid in Full Percentage

Percentage of invoices for a selected date range and/or filter that were paid in full on the same day the order was taken.

Invoice Date

Invoices with no Purchase Order

Total number of Initial Order or Reorder invoices for a selected date range and/or filter for which no purchase order has been created.

Invoice Date

New Clients

Total number of prospects that actually became clients within a selected date range and/or filter. The date you create the client’s first invoice or session record becomes the "Client Since" date, which is the basis for this data.

Client Since Date

New Leads

Total number of new client leads recorded in Spectra for a selected date range and/or filter. This is based on the client "Create Date" field. New Leads is a great indicator of potential new business opportunities, as well as providing valuable information about the effectiveness of your various marketing plans.

Client Create Date

Phone Calls

Total number of phone calls completed today or within a selected date range and/or filter.

Call Complete Date

Production Orders - All

All production orders for a selected date range and/or filter. Exclusions: none.

Order Date

Production Orders -

Completed

All production orders for a selected date range and/or filter that are completed (meaning the production status is set to the "Final" status as defined in Production Status Maintenance).

Order Date

Production Orders -

Open by Due Date

All production orders due within a selected date range and/or filter that are not at their final status.

Order Due Date

Production Orders -

Past Due by Due Date

All production orders due within a selected date range and/or filter that are not at their final status AND are past due as of today.

Oder Due Date

Production Orders - Re-dos

Total cost of all production orders within a selected date range and/or filter that required a reorder.

Order Date

Receipts

All payments received within a selected date range and/or filter. Excludes: payment types that have been flagged to “Exclude from Reports” in Payment Method Maintenance.

Payment Date

Sales - In-Studio

The same as Sales - Total but excluding invoices downloaded from InSpiredByYou.com.

Invoice Date

Sales - Total

All sales made within a selected date range and/or filter, less any discounts. Excludes: price list items that have been checked to “Exclude From Sales Reports.”

Invoice Date

Sales - Web

The same as Sales - Total but limited to just those invoices downloaded from InSpiredByYou.com.

Invoice Date

Sessions - Actual

Total number of sessions for a selected date range and/or filter. Excludes: Cancelled and No Show sessions.

Session Date

Sessions - All

Total number of sessions for a selected date range and/or filter. Includes: Cancelled, On Hold, No Show, and Redo sessions.

Session Date

Sessions - Booked

Total number of new sessions booked within a selected date range and/or filter. This provides a great “leading indicator” of how your business will be in the future. Excludes: Redo sessions.

Session Booked Date

Sessions - Cancelled

All sessions within a selected date range and/or filter that were cancelled.

Session Date

Sessions - No Show

All sessions within a selected date range and/or filter that resulted in a No Show.

Session Date

Sessions - Placed on Hold

All session within a selected date range and/or filter that were place On Hold.

Session Date

Sessions - Rescheduled

All sessions within a selected date range and/or filter that were rescheduled.

Session Date

Sessions - Zero Dollar Invoice

All sessions within a selected date range and/or filter that have an "initial order" invoice for $0.

Session Date

Sessions - No Initial Order

All sessions within a selected date range and/or filter that do not have an "initial order" invoice.

Session Date

Tasks - All

All tasks due within a selected date range and/or filter.

Task Due Date

Tasks - Completed

All tasks completed within a selected date range and/or filter.

Task Complete Date

Tasks - Created

All tasks created within a selected date range and/or filter.

Task Create Date

Tasks - Open by Due Date

All tasks due within a selected date range and/or filter that do not have a "Complete Date."

Task Due Date

Tasks - Past Due by Due Date

All tasks due within a selected date range and/or filter that do not have a "Complete Date" AND are past due as of today.

Task Due Date

Report "Group By" Options

Group By

Description

None

Groups all the data into a single chart element.

Week

Creates a separate chart element for each week of the year. The week starting day is based on the First Day of the Week setting from the Studio Preferences.

Month

Creates a separate chart element for each month of the year.

Year

Creates a separate chart element for each year in the report.

Photographer

Creates a separate chart element for each photographer (primary) in the report.

Assistant

Creates a separate chart element for each assistant (primary) in the report.

Sales Rep

Creates a separate chart element for each sales rep in the report.

Booker

Creates a separate chart element for each person that booked sessions in the report.

General Session Type

Creates a separate chart element for each of the three general session types built into Spectra, including Portrait, Organization (School), and Wedding (Social Events).

Your Session Type

Creates a separate chart element for each of your custom session types in the report.

Promotion

Creates a separate chart element for each session promotion in the report.

Session Status

Creates a separate chart element for each session status in the report.

Lead Source

Creates a separate chart element for each client lead source in the report.

Client Group

Creates a separate chart element for each client group in the report.

Client Status

Creates a separate chart element for each client status in the report.

Organization

Creates a separate chart element for each client organization (school) in the report.

Organization Status

Creates a separate chart element for each organization status in the report.

Organization & Grad Year

Creates a separate chart element for each client organization (school) combined with the client graduation year in the report.

Product Line

Creates a separate chart element for each product line in the report.

Best Selling Products

Creates a separate chart element for each "Best Selling Product" in the report.

Appointment Type

Creates a separate chart element for each appointment type in the report.

Appointment User

Creates a separate chart element for each appointment user (primary) in the report.

Phone Call Type

Creates a separate chart element for each phone call type in the report.

Assigned to User

Creates a separate chart element for each "Assigned To" user in the report.

Assigned to Department

Creates a separate chart element for each "Assigned To" department in the report.

Task Status

Creates a separate chart element for each task status in the report.

Task Type

Creates a separate chart element for each task type in the report.

Studio

[Enterprise only] Creates a separate chart element for each studio in the report.

Dashboard Settings

Set how often you want this report panel to automatically refresh when it is open on your Dashboard.

Final Options

Now that you have your report criteria defined, what's next? You have two options at this point. Click View Report to open a Dashboard report window displaying the chart and data. This report window provides the tools you need to print, export, modify, and customize your report. See the following section for more details. You can also click Add to Dashboard to display this report panel on your Dashboard.

 

Running Dashboard Reports

 

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Dashboard  Reports Window

 

 

To open the reports window, either double-click on one of your visible Dashboard report panels or go to Reports > Dashboard Reports and select a report to open. There are several parts to the report window – a ribbon toolbar across the top, a graphical display of the report, and a data grid. The ribbon contains the tools you'll use to work with and run your report.

Printing Options

If you want to save a hard-copy of your report, click Page Setup to define your print properties, and then click Print to print the report. The Print Preview button is a good option to preview exactly how the report will look before you actually print it.

Export Options

The Export group of the ribbon contains tools for exporting your data – either to an Adobe PDF document or to a Microsoft Excel spreadsheet. Note: When exporting to Excel, the chart will be exported to the first worksheet in the workbook and the data grid will be exported to the second worksheet.

Viewing Options

Property Options

The Properties group of the ribbon allows you to make changes to a report on-the-fly. Any changes made on the ribbon are meant to be temporary changes and won't be saved with the report. To permanently alter the report properties associated with a report, click Saved Properties and make your changes.

 

See the Report Panels section above for more details on changing the report properties.

Customization Options

The Dashboard data grids include some great customization tools to help you analyze your data. Use the tools in the Customize group of the ribbon or right-click on any column header and choose from the following features on the displayed menu:

 

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